Sunday 21 February 2016

BBFC - audience research

British Board of Film Classification Research


In order to make sure children are not exposed to unsuitable or harmful content in films and to give consumers information they might need about a particular film before deciding to watch it, the BBFC examines and age rates films before they are released.

Usually, two examiners view a film before a theatrical release. In most cases a Senior Examiner will confirm the examiners recommendation of certification. But if the examiners are in doubt or fail to agree, or if important policy issues are involved, other members of the Board may have to view the film (sometimes even the Director and Presidential team) in order to come to an agreement. Occasionally, specialist advice about the legal acceptability of film content or its potential for harm is needed.

Issues such as horror, dangerous and easily imitable behaviour and more is looked at when making decisions. The theme of the work is also an important consideration, as well as the context, the tone and likely impact of a work on the potential audience also need to be considered.

Every 4-5 years, the BBFC partakes in a major public consultation exercise to find out what the public thinks about the age rating of films before they are released and whether the BBFC's classification standards meet public concerns. 
The BBFC adjusts its standards and criteria in response to any changes the public suggests. 


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