Evaluation 7- Jade

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

Evaluation 6- Jade

What have you learnt about technologies from the process of constructing this product?

Apple iMac

Trying to adjust my abilities from using a Windows PC to an iMac was a short term problem I was able to overcome. This is due to the fact that I also take A Level Photography, which requires Apple iMac's to also be used due to the programming being more easier to use alongside Apple software. 

My skills acquired from photography lessons have also helped me to able to use Photoshop. This was useful in the making of the production company logo and my film poster in evaluation 5. 

Having this advantage meant that I could help others with any computer queries my peers had.

Final Cut Pro X

Final Cut Pro X is a much more advance editing software compared to others that are out there such as Windows Movie Maker. Final Cut Pro X is fast, so easy to work your head around and provides slickly-edited videos. The only barrier that people can found themselves stuck in is that it is very hard to know where everything is and all

the shortcuts that are at hand to use. The ability to blade music and clips to the very millisecond you want to helped 100% in our final product, producing a very slick thriller opening. We may have started off with long, unwanted raw clips, but by the end, we were left with all the bits we wanted, in the places we wanted along with credits made with a very simple yet sophisticated font. 

Canon DSLR 650D

We used the Canon DSLR 650D when filming both the preliminary task and the final product of the thriller opening. The quality of recording is high, meaning that we were left with a high quality final product. The quality is staggeringly different to that of cameras found on mobile phones such as iPhone or Samsung, webcams on the Mac's and flip cameras.  

Skills I also used in practise in Photography that I learnt in class were: rule of thirds, white balance, manual focus and how to balance the focus, zoom.  

Flip Cameras

In order to create some podcasts, interviews or focus group recordings, a flip camera was used. The flip cameras are easy to use and raw footage is simple to export off of the camera and onto desktop as it has a built in USB. The only down-side to the flip camera is that it doesn't provide the best quality, but this isn't too much of a worry for podcasts or anything of that sort as it is the information within the video that is vital.

Lighting

Prior to filming for our thriller opening, we produced a video of three-point lighting (which can be found on YouTube). This helped with an understanding of the lighting used in most soap operas, however, we did not utilise this into our thriller opening as we planned to use natural lighting to present across the time of day and show the differences between the protagonist and antagonist and the differences between the world going on by outside and what was happening indoors, inside the house.

Evaluation 5- Jade

How did you attract/address your audience?

In the film industry, marketing is key for the film's possibilities of success or failure. In order to let the public know about our thriller film, we would need to use social media. Social media is a great source of communication to the public as millions of users sign up daily and use social media regularly. Films with a bigger budget than smaller independent films will have the ability to use their budget for large-scale marketing campaigns in many formats such as posters, trailers, tv adverts, social media pages etc.


We also used young actors to play the role of the antagonist and protagonist because this was the age demographic we wanted to reach for our audiences.

For the marketing campaign of a film, production companies will produce a trailer (or several) which are played in the forms of television adverts, on YouTube(as adverts before a video or posted by the company themselves), as trailers

before a film in the cinema etc. Trailers give a taster of what the film is about, giving an insight of characters, plot etc. without giving away spoiling details. Trailers are not very common with independent films however, they can be found on YouTube posted via the production company or they 
can be found on social media sites or IMDb.

Posters can be found everywhere such as on buses, bus stops, train stations, billboards, cinemas etc. Posters usually show the main character/s, title and credits. They often also contain a tagline that suggests the atmosphere of the film and this can really reel in audience. 

  

As you can see above, I have created my own poster and used the poster for Jessabelle (Greutert, 2014)to try and acheive a similar, realistic poster. They contain striking resemblances such as the title being lower than the subject/s in the image, in large font. Also, the tagline is right underneath the title. At the bottom holds all the starring roles, production and distribution companies and all other credits. The only difference is the header as we are an independent film, our director would most likely not have directed any big, well-known films, so I placed the name of our main actor who would bring the marketing in.

Due to our demographic being mostly young teenagers, I decided to make a twitter for our film as teenagers use social media daily.