Evaluation Activity 5 - Jasleen Batra

EVALUATION ACTIVITY 5

How did you attract/address your audience?

Real movie products usually attract their audiences using public advertisements to catch their attention about their film for instance, trailers, posters, merchandising etc. Especially Holly Films that tend to have a bigger budget to spend on the distribution of the film. 

This is the poster for the marketing campaign I devised...

Here I created a poster using the program Fireworks. I researched posters from real movie products, particularly with movies in the thriller genre. Then I incorporated these ideas into my own design. If our movie were to be released, then I think that our poster would look something like this.

I think that posters and visual advertisements are very successful in attracting a specific target audience...

• It intrigues them
• Catches their attention
• Makes them excited to see the film
• Can make them share the movie with other people
• Create anticipation for the movie release
• Can make them research more into the film (i.e. visit websites, watch interviews)

Example of thriller posters that inspired mine...

Conventions Of A Thriller:

• Tension and Suspense
• A villain and a hero
• Twists and turns - devices used to keep audience guessing
• Red herrings - misleading the audience with information
• Big locations
• Cliffhangers
• Trick endings
• Thrilling to audience
• Clues pointing to the ending

It is difficult to apply all of these conventions in just the opening, because of the duration and also, it would be too much for just the beginning of the film. We wanted our opening not to have clues pointing to the ending just yet, because we wanted our audience to stay curious and feel intrigued to watch the rest of the film and therefore did not give much information away.